Three Pillars of Financial Thought

Intelligent Investing blends three schools of thought into an insightful, independent, and innovative intelligence.

1. Traditional Finance

Traditional finance is a school of thought that prescribes how investors should act. This thought process is based on financial textbooks and research that say man is rational and will make the best decisions to maximize returns and minimize risk. Learn more here.

2. Behavioral Finance

Behavioral finance is a school of thought that describes how investors actually act. This thought process says that man is irrational with emotions and inherent biases and will not always make the best decisions to maximize returns and minimize risk. Learn more here.

3. Values-based Finance

Values-based finance is based on deep-rooted beliefs in wisdom and truths that will never change. This thought process understands that man is rational and irrational at times. These timeless principles can guide him towards looking beyond himself to others and his or her purpose in life. Learn more here.